Summary of BOOMj.com Target market / About Baby Boomers and Generation Jones

You might be surprised to know:
According to Jupiter Research, Baby Boomers and Generation Jones account for one-third of the 195.3 million U.S. web users
Baby Boomers and Generation Jones’ represent over 27 percent of the U.S. population and make up 46 million households. (Time and Business Week)
Simply based on population growth trends, if a product is marketed to the Baby Boomer and Generation Jones audience and maintains its market share, it should increase in sales by 35 to 50 percent in the next 20 years. (Rick Adler, founder of The Senior Network)
Baby Boomers and Generation Jones own 65% of the net worth of all U.S. households (U.S. Consumer Expenditure Survey).
It is estimated that retiring Baby Boomers and Generation Jones will have $1 trillion of disposable income
Two thirds of Americans that use the Internet are made up of Baby Boomers and Generation Jones’.
The Boomj demographic is the fastest growing group on the Internet, according to surveys conducted by the Pew Internet & American Life Project
comScore Media Metrix reports that the number of online adults age 55 and older grew by 20 percent to more than 27 million in 2005